Roaming Focus is a creative production studio established in 2013 that turns brand visions into standout visuals. Whether it’s stills or motion, we create content that captures attention and sparks connection.
MIKE PALMER
Mike Palmer is a Toronto-based photographer, director, and founder of Roaming Focus, known for blending bold visuals with emotional depth. His work moves fluidly between editorial, commercial, and fine art—always rooted in a strong sense of story and atmosphere.
Mike’s photography has been featured in The New York Times’ Departures, Sharp Magazine, Toronto Life, and The Globe & Mail, and he’s led campaigns for brands like Levi’s, Canada Goose, Air Canada, Honda, and Samsung.
In addition to commercial work, Mike is deeply engaged in the fine art space, with exhibitions at venues such as Toronto’s Collision Gallery and Montreal’s Biosphere – Museum of the Environment. As a filmmaker, his work has screened internationally, including KC, which won Best Documentary at the Canada Short Films Festival. He also brings his cinematic sensibility to branded content and commercials for clients including Powerade, The Bay, and Manulife.
Whether behind a camera or in the editing suite, Mike is driven by a desire to tell human stories with authenticity and beauty, connecting people through imagery that resonates.
Contact / mike@roamingfocus.ca
CLIENTS
7 Acres. Air Canada. Arcana. Audi. Aurora. Bell. BDC. Blue Blanc Rouge. Bubly. Bud Light. Budweiser. Cadillac Fairview. Canada Goose. CBC. Cheerios. Citizen. Coca-Cola. Creemore. Dabble Magazine. Dempsters. Departures Magazine. Desjardins. DOJA. DSW. Ford. George Brown College. Gold Peak Tea. Google. Hallmark. Harley Davidson. Herb. Johnson & Johnson. JUNOS. Kubota. LEGO. Levi Strauss. Loblaw. Makers. MLSE. Mosaic. Movember Foundation. NAFA. NFL. Nike. Nissan. NYT. Peroni. Powerade. Princess Margaret Hospital. Republic Live. Rhombus Media. Rogers. Samsung. Sarah Richardson Design. Sharp Magazine. Smartwater. Smirnoff. Spotify. Steam Whistle. Stella Artois. T1 Agency. Target. TD. The Bay. The Globe & Mail. Tim Hortons. Toronto Life. Underdog. Wasserman. XBOX.